Roche 2019

Cross-media production / live event production.

Team: 80 managers in diagnostics, from 7 different countries.

For an international Leadership Summit of Roche Pharmaceutical, ARTKOM collaborated with DAFT Creative Production. During a high-end evening, cross-disciplinary artist Nicky Myny developed a live painting installation. Snapshots of all participants were projected onto canvas and all participants were invited to co-create on canvas. Four colors were used, defined in advance, in line with the core messages of the Leadership Summit.

All guests enjoyed an inspiring and surprising evening program. The icing on the cake was the personalized artwork for the client with a painted portrait about the co-creation. Finally, unique, hand-embellished reproductions were made for each country that participated in the Leadership Summit.